Lyrics has been copied to clipboard!
Wondershare Technology is a leading global consumer software company dedicated to providing integrated lifestyle technology solutions for our users across the world. Making people’s lives easier through innovative technology and delighting them along the way is what drives us. Our diverse collection of user-friendly products is designed with simplicity and utility in mind.
Responsibilities:
• Leads the development and deployment of industry-leading conversion-oriented content, from ideation to execution, driving traffic, building audiences, and converting new users
• Works alongside the Brand & Product team to develop a cross-functional content and event strategy, using audience data and content focus to drive key themes
• Manages a small team of Content Marketing Specialists to create original video content, campaign material, media posts, website copy and product promotional material that drive traffic and generate leads as part of a holistic marketing strategy
• Works closely with our Influencer + Communications team to build and deepen meaningful relationships with creators and users, ensuring a consistently diverse and inclusive range of speakers and collaborators are featured
• Uses business and departmental objectives as a foundation to drive strategy, measuring the impact of programs to meet business objectives, reporting on performance and pivoting tactics when necessary
• Drives brand awareness, ensuring product positioning, messaging and assets are on-point and of the highest quality
• Supports the development of key themes and editorial based on audience data and industry knowledge
• Manages external partners and freelancers including cost negotiations, outreach, and logistics
• Works with creative team to provide direction and approval on campaign and event assets
• Researches and analyzes new technology, techniques, threats and industry best practices
What We're Looking For:
• 3+ years of experience in data driven content marketing, professional writing/editing, ideally within a B2C context across full-funnel initiatives
• Demonstrated marketing channel strategy, content writing, storytelling, and SEO experience optimizing content
• Deeply understands the modern go-to-market landscape, including people, process, and technology/software practices of leading organizations
• Proficiency in audience segmentation and targeting strategy
• Demonstrated experience with data analysis and extracting insights to develop engaging content and marketing stories
• Ability to work effectively across functions and influence partners across the business
• Ability to rapidly grasp details and potential use cases for technology/innovation products across a wide spectrum of domains
• Ability to adapt to brand style and tone while crafting technical content to align with overall marketing narrative and storytelling
• Ability to create and manage detailed project plans and drive on-time execution
• Strong communication skills, data-driven mindset, and a proactive attitude
• Experience with leveraging marketing automation to deliver on campaign goals and pipeline creation. • Experience with reporting on campaign and program performance and providing insights and recommendations
Nice to Have:
• Bachelor’s / Master’s Degree in Marketing, Communications, Digital Marketing or Creative Writing preferred
• Background in the mobile/web application industry or technology/consumer software industry
Why Wondershare Technology, Canada?
• Competitive salary commensurate with experience
• Bonus incentive program paid quarterly
• Comprehensive benefits including extended health and dental
• Personal spending account + Health spending account
• Vacation: 15 days
• Paid sick days
• Half-day Fridays!
• We have a hybrid work model (in-office & from home)Fun & Quirky Celebrations
• Sponsored social clubs and team events
• Lots of growth opportunities
