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➤ Job Details
The social media manager oversees all social media accounts for the Tragedy Assistance Program for Survivors (TAPS). This role requires a strategic thinker who can manage multiple projects simultaneously and collaborate effectively with cross-functional departments to post content in a fast-paced social media environment.
➤ Responsibilities
● Manage the editorial calendar and schedule social posts for all TAPS platforms to include Facebook, Instagram, Instagram Stories, LinkedIn, X, YouTube and TikTok.
● Support cross-functional teams to integrate social media requests promoting the TAPS mission, capital campaigns, development needs, events, and programs and services.
● Craft engaging, heartfelt narratives in real time, showcasing the stories of all those grieving a death in the military or veteran community and honoring the legacies of their fallen heroes.
● Capture live event moments through photos, videos, and live streams, including crafting compelling captions that resonate with the TAPS community.
●Stay updated on emerging social media trends and tools and socialize best practices with the Communications team.
●Monitor stakeholder tags and trending topics and determine ways to integrate into TAPS when appropriate.
● Cull social media metrics to track performance and identify areas of improvement.
● Understanding of key social media analytics tools and key performance indicators (KPIs) to inform Communications strategic priorities.
● Some travel is required.
➤ Qualifications
●Bachelor’s degree in communications, marketing, public relations, or a related field (or equivalent work experience).
● A minimum of 5 years of experience in managing social media.● Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and TikTok, as well as experience with managing Instagram Stories and live streams.
● Proficiency in multimedia content creation, including photography, videography, and basic editing skills for both photo and video.
● Familiarity with social media tools, trends, and best practices, with a proactive approach to learning new features and strategies.
● Experience using analytics and metrics to evaluate social media performance and inform future strategies (understanding of key performance indicators (KPIs)).
● Strong organizational skills and the ability to help manage an editorial calendar while coordinating content with cross-functional teams.
● Ability to multitask and manage multiple priorities in a fast-paced environment, with strong attention to detail.
● Passion for storytelling and a commitment to representing the voices of survivors in the military and veteran community.
➤ How to Apply
● Please email a resume and salary requirements to employ@taps.org along with "Social Media Manager" and your name in the subject line. Include a cover letter that concisely explains how your experience could be applied to TAPS.
